Content Is KingMost of us have heard this saying before. Most
of us know what it means. Yet most of us hate writing content. The irony is that the single biggest producing Internet and search engine marketing technique of all time, is content publishing. Who could've imagined, what with Google's rise to infamy on revenue primarily generated from pay-per-click (PPC) ads. PPC advertising is very competitive, thereby costly, and it targets the place on the page where most search engine users don't click. This is a commonly known fact by those in the search engine marketing industry, and it's not a stretch to understand that Internet users are sophisticated and growing more so very quickly. They understand the difference between an advertisement and what they were searching for. They understand they are now in control and that tendency leads them to avoid paid ads for the most part. The Internet isn't television where your service is interrupted for two minutes and two seconds to force you to listen to programming you are not seeking.With all this being true, the obvious key to successful search engine marketing is to focus your efforts on providing what the users want and where most of them go when they search the Internet search engines. Even if you pay for online ads, which may be a good minority part of your online marketing plan, you should understand where the primary focus should be placed, and that is where 85% or more of users end up, in the organic or free listings of the search engine results after a keyword search.  SEO Do's and Don'ts |
Organic (FREE) vs. PaidThe truth is that the majority of search engine users don't click on
sponsored results. The latest widely used figures by the industry are
that 6 out of 7 search engine users click into the free or what is also
known as 'organic' results. The term organic refers to the fact that
no method beyond just the content on the page is assisting the page in
being listed at its position in the search results.The Internet was built on content and links. Is it any wonder that content and links are very important today? They are even more important today than they were ten years ago. Competition for targeted Internet visitors is tight and getting tighter as time goes on and more and more businesses are establishing a successful Internet presence. Many are beginning to learn that it takes content and links to reach the top of the search engines. Many businesses now participate in multiple yellow page type Internet directories and guides that compete for positions on the top pages of the search engine results. By participating in these services businesses add quality inbound links to their website, they occupy more search engine results real estate under a much wider variety of terms and phrases than they could do on their own. They also increase the positioning strength or 'link popularity' of their own website, and the more directories, guides and content-rich websites they participate or advertise in, the more opportunity they have to minimize volatility with positioning, traffic and conversions. Internal Content vs. External Content - Learn About The Importance of Internal Content & External Content |
Inbound LinksInbound links are a significant part of the search engine marketing picture. Inbound links provide a few key benefits. First, each inbound link is another way for Internet users to find your website. Second, each inbound link is used by the search engines to help analyze your website's importance, otherwise known as 'Link Popularity'. It's important to understand that quality trumps quantity when it comes to inbound links. The search engines look for relationships between keywords included in the link and and keywords on both the website providing the link and the website receiving the link. The best way to receive good links is to publish good content that will prompt another webmaster to link to your website. You can also contact webmasters directly to request a link. And you can even buy text links.Summary: Search Engine Marketing (Free vs. Paid) - Content is King and 85% or more of search engine users end up clicking into the organic or free listings Inbound Links - Best way to achieve good inbound links is by publishing good content, requesting links from good related websites, and buying text links. Participation in yellow page type directories is a good way to gain good inbound links, expand presence, improve your website's positioning on the search engines and minimize volatility. |
