Website Statistics
Website statistics are a key aspect of intelligent Internet analytics. A good website statistics package can tell you everything you need to know about your website visitors, including some stuff you don't even care about. A bad website statistics package can cause confusion and frustration. It is imperative to understand that you need to make analyzing your website statistics a routine event. Without website statistical analysis, you will not know where your visitors came from, if they came from a search engine - what keywords they used, if your content is effective and what adjustments you might make to improve your search engine optimization. With routine website statistical analysis, great strides can be made consistently to continually improve your Internet presence.
If website statistics were all that was required, how lucky we would be. However, there is another important part of the entire customer relationship management picture, Referral Source Reporting. But first we'll talk in greater detail about the four most important website stats; PageViews, Visitors, Keywords & Keyword Sources.
Customer Relationship Management
Views, Visitors, Keywords & Keyword Sources
Most information you will want to routinely assess with your website statistics will fall into these four key areas of website statistical analysis. PageViews - Tells you how many times each page was viewed Unique Visitors - Tells you how many unique visitors visited your website (ignore 'hits') Referral Keywords - Tells you the keywords and phrases that visitors typed in on a search engine to find your website Referral Keyword Sources - Tells you the specific search engines and website visitor producing keywords and phrases
Referral Source Reporting
The biggest mistake made by most small businesses is not recording a referral source for each new client or customer they acquire. As a result, many businesses fail to understand which of their advertising vehicles is effective and which are not. This type of negligence is detrimental to a company's future and subjects the company to market forces more than is necessary. What if a business that doesn't record referral sources makes a uninformed mistake and cancels their largest producing marketing vehicle? As a result the business experiences a drastic decline in revenues and inbound new prospects. This could result in the lay off of half their staff. It doesn't take much for a small business to be affected in this manner.
Likewise, it works both ways. Those that diligently record referral source information intelligently make the right decisions regarding advertising decisions and the company improves revenue, profit margin and outlook due to informed decision-making.
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